The National Myopia Crisis and Consumer Shifts
By 2026, myopia has been officially classified as a national public health crisis in China, with prevalence rates among school-aged children exceeding 52% and reaching over 80% in high school students. This has fundamentally shifted the consumer base for eye supplements; while traditionally viewed as a "senior product" for cataracts, 2026 sees Gen Z and Millennial "Digital Natives" as the fastest-growing buyer segment.
These younger consumers are driven by "Digital Eye Strain" (DES) caused by high screen time for work, education, and social media. They seek proactive "Blue Light Protection" and are highly knowledgeable about ingredient labels. This shift has forced brands to move away from medical-style packaging toward lifestyle-oriented "wellness" branding that fits into a modern, fast-paced urban routine.